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36 Lessons for Business & Life from Trillion Dollar Coach Bill Campbell

Leading Blog

He coached many others including Sundar Pichai, CEO of Google, Dan Rosensweig, CEO of Chegg, John Hennessy, former President of Stanford University, and Sheryl Sandberg, COO of Facebook. When things are going bad, teams are looking for even more loyalty, commitment, and decisiveness from their leaders. Move on as fast as possible.

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How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

Frictionless commerce will test the emotional bonds that make consumers loyal to established brands. Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches.

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The Rebirth of the CMO

Harvard Business Review

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. That bonding role extends to other aspects of the business as well, such as delivering on products and services.

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