Bottom-up Goal Innovation Storytelling 
Leading Blog
DECEMBER 22, 2023
Seventy percent of corporate “change programs” fail to achieve their stated goals. Companies consistently get culture wrong because they go about assessing it, and attempting to manage it from the top-down, not the bottom-up. The goal was to help employees put their family needs first. But what does this mean?
Harvard Business Review
AUGUST 1, 2011
In this first leg of the HBR/McKinsey M-Prize for Management Innovation , we asked the most progressive thinkers and radical doers from every realm of endeavor to share a story, a hack, a disruptive idea, or an experimental design that illustrates how the web can help overcome the limits of conventional management and create Management 2.0.
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Leading Blog
FEBRUARY 22, 2011
They believe real leadership is about productivity, people and purpose—or As One Leadership —“leadership that results in a cohesive group of people working together effectively toward a common goal or purpose.” Not surprisingly, these archetypes reflect both top-down and bottom-up styles. The analysis is very balanced.
Leading Blog
MAY 23, 2014
By 26 he had set a life goal: To make the first computer-animated feature film. It is made up of people with a deep understanding of storytelling and, usually, people who have been through the process themselves. Creativity & Innovation' But he knew he would never be good enough to do it professionally. Creativity, Inc.
Miles Anthony Smith
NOVEMBER 7, 2019
” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. The answer to that depends on your goals, budget, etc., Another piece of advice is to set measurable goals.
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