Brand Management Career Industry Leadership 
Strategy Driven
MAY 27, 2023
An online MBA in marketing is a great way to transition into a marketing career. It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. They can work in advertising and public relations or various industries.
Strategy Driven
JANUARY 11, 2016
The start of a calendar year is usually a great time for evaluating the leadership and growth of your organization, and ways to take your own career or company to the next level. The Importance of a Personal Brand. Do you have an identifiable personal brand? Use this to develop steps to better manage your brand.
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In the CEO Afterlife
DECEMBER 31, 2011
I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.
Harvard Business Review
JULY 29, 2014
In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men. What can a personal brand do for your career, and what’s the best way to start building one? That’s not just a metaphor.
Harvard Business Review
SEPTEMBER 17, 2013
It’s true that many of the best ways to establish your brand in the professional world are still weighted toward extroverts: taking leadership positions in professional associations, starting your own conference or networking group, or — indeed — embracing public speaking (all of which frequently entail extended social contact).
Harvard Business Review
FEBRUARY 3, 2017
So the best-performing companies in this industry make sure that software development roles are filled with star talent. In other industries brand management matters more, so the A players tend to be clustered there. But having the very best brand managers and marketers may make a big difference.
In the CEO Afterlife
APRIL 10, 2011
Leadership. To ‘entrepreneurs in waiting’ who want to begin their careers in a corporation, I suggest the following: 1. Pick an industry on a growth curve. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Upon graduation, I wanted to work in Brand Management or Advertising.
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