Harvard Business Review

AUGUST 25, 2016

Jensen’s subtle and brilliant insight was that the right to make decisions — not just the ability to perform or be responsible for tasks — is essential to organizational efficiency and effectiveness. Who will be updated on decisions and actions during the project/process?

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The campaign developed impressive tools to better optimize the efficiencies and effectiveness of both their digital and traditional media buys. It was that good.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

SEPTEMBER 20, 2013

For example, a product evaluating nonprofit organizations may be highly useful to a wealth manager seeking to help his client to select a charity as part of a value-added tax efficiency service. As the customer interviews progress, the color-coded matrix will come to life, and can help prioritize where the opportunities truly lie.

Execution 8

Execution Metrics Content Christensen 8