In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Search My Site.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Once a band has lost its luster and has fallen from the top 3 or 4 in its category, the opportunity for a successful re-stage is limited. Search My Site.

Brand 131

Brand CEO Stage-Gate Marketing 131

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

Project 8

Project Innovation Team Stage-Gate 8

In the CEO Afterlife

OCTOBER 17, 2011

So, wouldn’t you expect a heck of a lot more company attention to commercial brands? Wouldn’t you expect greater care in stewarding brand identity, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? Today’s economy screams for change in the process of branding.

Brand 168

Brand CEO Stage-Gate SWOT 168