Harvard Business Review

MAY 18, 2015

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.

Competitive Intelligence 8

Competitive Intelligence Agility Workshop Definition 8

Harvard Business Review

JULY 31, 2015

The second requirement is to anticipate response to your competitive moves so that they are not derailed by unexpected reactions. On the other hand, management never questions the actual use of this information by employees in brand, product, R&D, marketing, business development, sales, purchasing or any other market-facing function.

Competitive Intelligence 8

Competitive Intelligence Company Drucker Review 8

Harvard Business Review

MARCH 31, 2015

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. SAP, the global software firm, generates 60% of its revenues from events and uses app data to inform sales reps of prospects’ interests.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

JUNE 12, 2014

The opening statements by Apple’s lawyer, Harold McElhinny, alleging that “Samsung copied the iPhone” and that “Samsung went far beyond the world of competitive intelligence and crossed into the dark side” were translated in a multitude of languages and displayed next to pictures of Steve Jobs, one of the most charismatic CEOs of all time.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8