Coaching Tip

OCTOBER 8, 2014

This ''law of love'' is identified in many different ways--for example, in Wayne Baker''s bestseller, " Achieving Success Through Social Capital " , this law of love in the workplace is described as the "law of reciprocity.". Acts of contribution, big and small, build your fund of social capital, creating a vast network of reciprocity.

Cialdini 117

Cialdini Competitive Advantage Social Capital Maturity 117

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Find your customer influencers. Help them build social capital.

Marketing 21

Marketing Social Capital Media Influence 21

Harvard Business Review

JULY 24, 2014

A more current corollary might be, “Brand-building is too important to be left to the brand people.”. The historical role brands have played – serving as symbols to guarantee a certain level of quality or as images to attract attention – is no longer relevant or useful today.

Brand 8

Brand Strategy Advertising Brand Management 8