Coaching Tip

FEBRUARY 12, 2014

are seeking out "influencers" among their employees who are particularly well-connected and trusted by their peers. But the rise of social media has highlighted the importance of networks , and companies are determined to capitalize on the power players lurking in their workforces. Influencer Traits.

Influence 121

Influence Self-aware Competitive Advantage Social Capital 121

Skip Prichard

NOVEMBER 16, 2021

Do you consider your personal brand ? Lida Citroen , an expert in the field of reputation management, has a resource to anyone who wants tips to build a reputation that can withstand negative influences and becomes stronger over time. Authentic personal brands have almost a magical quality to them.” Lida Citroen. Lida Citroen.

Reputation 126

Reputation Brand How To Media 126

Harvard Business Review

MAY 15, 2023

Five ways remote workers, freelancers, and contractors can stay top of mind — even when out of sight.

Social Capital 21

Social Capital Brand Power Influence 21

Coaching Tip

OCTOBER 8, 2014

This ''law of love'' is identified in many different ways--for example, in Wayne Baker''s bestseller, " Achieving Success Through Social Capital " , this law of love in the workplace is described as the "law of reciprocity.". Acts of contribution, big and small, build your fund of social capital, creating a vast network of reciprocity.

Cialdini 117

Cialdini Competitive Advantage Social Capital Maturity 117

Skip Prichard

JULY 22, 2019

1] He also worked hard to build his social capital with other talented inventors, but also with wealthy families and financiers like J. Human capital: who you are as a leader of innovation . Social capital: who you know with key expertise and resources. Morgan, the Vanderbilts, and the Rockefellers.

Innovation 81

Innovation Social Capital Reputation How To 81

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Third, in today's increasingly social media-infused environment, traditional marketing and sales not only doesn't work so well, it doesn't make sense. Find your customer influencers. But they are.

Marketing 22

Marketing Social Capital Media Influence 22

Harvard Business Review

FEBRUARY 13, 2013

In essence American Express gives $10 free credit for a branded tweet. CNV is the expected net profit from purchases by anyone in the customer's network — their friends, family and online followers — that can be attributed to the customer promoting the brand. But how does one formulate that?

Advertising 8

Advertising Discount Media Customer Loyalty 8