Coaching Tip

FEBRUARY 12, 2014

are seeking out "influencers" among their employees who are particularly well-connected and trusted by their peers. But the rise of social media has highlighted the importance of networks , and companies are determined to capitalize on the power players lurking in their workforces. Influencer Traits.

Influence 121

Influence Self-aware Competitive Advantage Social Capital 121

Skip Prichard

NOVEMBER 16, 2021

Do you consider your personal brand ? Do you manage your company’s reputation? Why is it important to manage your reputation? Lida Citroen , an expert in the field of reputation management, has a resource to anyone who wants tips to build a reputation that can withstand negative influences and becomes stronger over time.

Reputation 126

Reputation Brand How To Media 126

Harvard Business Review

MAY 15, 2023

Five ways remote workers, freelancers, and contractors can stay top of mind — even when out of sight.

Social Capital 15

Social Capital Brand Power Influence 15

Skip Prichard

JULY 22, 2019

1] He also worked hard to build his social capital with other talented inventors, but also with wealthy families and financiers like J. Human capital: who you are as a leader of innovation . Social capital: who you know with key expertise and resources. Morgan, the Vanderbilts, and the Rockefellers.

Innovation 82

Innovation Social Capital Reputation How To 82

Harvard Business Review

JULY 24, 2014

A more current corollary might be, “Brand-building is too important to be left to the brand people.”. The historical role brands have played – serving as symbols to guarantee a certain level of quality or as images to attract attention – is no longer relevant or useful today.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Third, in today's increasingly social media-infused environment, traditional marketing and sales not only doesn't work so well, it doesn't make sense. Find your customer influencers. But they are.

Marketing 19

Marketing Social Capital Media Influence 19