Harvard Business Review

JULY 24, 2014

A more current corollary might be, “Brand-building is too important to be left to the brand people.”. The historical role brands have played – serving as symbols to guarantee a certain level of quality or as images to attract attention – is no longer relevant or useful today.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Third, in today's increasingly social media-infused environment, traditional marketing and sales not only doesn't work so well, it doesn't make sense. Help them build social capital. But they are.

Marketing 22

Marketing Social Capital Media Influence 22

Harvard Business Review

DECEMBER 3, 2018

At key intervals — three, six, and nine months — hiring managers should formally engage them in conversations about the organization’s history and brand, how performance is measured and rewarded, and how growth opportunities arise.

Short-term 14

Short-term Social Capital Report Long-term 14

Harvard Business Review

DECEMBER 10, 2015

The free-flowing exchange, in which employees, partners, and collaborators gain social capital through their creative input, has helped propel growth. Innovative Teams (20-Minute Manager Series). He asked his management team to join him in a six-month prototype of the company’s open “Leadership Community.”

Creativity 8

Creativity Storytelling Social Capital Open-book 8

Harvard Business Review

JANUARY 19, 2018

Those employees work at two of Britain’s most-admired retailers, John Lewis department stores and Waitrose supermarkets, each of which has carved out a powerful bond with customers, both of which have unveiled big innovations in terms of branding, merchandising, and e-commerce. Our focus is on social capital.”

Definition 8

Definition Company Succession Airlines 8

Harvard Business Review

SEPTEMBER 2, 2011

In the upcoming issue of HBR, our Synthesis column dives into Hakim's new book , and two others on the topic, to understand what this concept means for managers. Women, she says, are more charming, more graceful in social interaction, and have more social intelligence than men, but they don't exploit those advantages.

Human Capital 15

Human Capital Social Capital Education Career 15

Harvard Business Review

JANUARY 27, 2014

The rise of Tata in India, Koç Holding in Turkey, and Grupo Carso in Mexico have some management thinkers contending that the conglomerate is back at the expense of the focused firm. Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. in the U.S.,

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

SEPTEMBER 23, 2015

What would it look like if managers were as polite and nurturing to one another and their subordinates as they are to customers? To bring tending into the light, managers could assess tending across three dimensions: organizational, team, and peer. Social capital also counts. This advice holds true at work as well.

Bottom-up 8

Bottom-up Attrition Absenteeism Social Capital 8

Harvard Business Review

DECEMBER 8, 2016

Rogier hadn’t once mentioned holacracy or self-managed teams, even though the executive team and the board had been talking for months about transitioning to just such a system at the global construction company. But it would take a lot of social capital. Listening, Derek Melis, his friend and CFO, was relieved.

Case Study 8

Case Study Decentralization CFO Construction 8