Skip Prichard

JUNE 1, 2020

Daniel Kahneman. It’s in the new that insights, ideas, and innovation comes from. Customers don’t just pay for product or a service. If the customer experience is the basis for how customers think and feel about a brand, the employee experience is the basis for how your employees think and feel about you.

Leadership 110

Leadership Open-book Learning-by-Doing Quality 110

Harvard Business Review

SEPTEMBER 19, 2011

It's inspired by the coming together of disparate disciplines including positive psychology, welfare economics, hedonomics, neuroscience, and marketing, For a long time there have been counter-intuitive signs leading Nobel prize winners like Amartya Sen, Jospeh Stigliz and Dan Kahneman, to question the meaning of prosperity.

Company 13

Company Kahneman Long-term Brand 13

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

Kahneman 14

Kahneman Tversky Company Innovation 14

Harvard Business Review

DECEMBER 19, 2012

Behavioral economists like Dan Ariely and Nobel laureate economist Daniel Kahneman would say the framing of survey questions reflects a desire to capture what's most important or detect emergent pathologies. The company's Pampers product had failed time and time again to gain any traction in Japan.

Kahneman 9

Kahneman Survey Brand Efficiency 9