Harvard Business Review

AUGUST 1, 2012

"You have to deliver $300 million in incremental growth by 2015," the business unit head told the leader of his innovation team. But anyone with near-term innovation targets with nine (or six or even four) digits in them should ensure they are familiar with the concept of "planning fallacy.". How about new product introductions?

Innovation 14

Innovation Planning Kahneman Tversky 14

Skip Prichard

JUNE 1, 2020

Daniel Kahneman. It’s in the new that insights, ideas, and innovation comes from. Customers don’t just pay for product or a service. I recently spoke with him about his work. We’re blind to our blindness. We have very little idea of how little we know. We’re not designed to know how little we know.” What’s the downside?

Leadership 106

Leadership Open-book Learning-by-Doing Quality 106

Harvard Business Review

AUGUST 14, 2018

Many leading American digital firms, including Google, Amazon, eBay, and Uber, have successfully expanded internationally by introducing their products, services, and platforms in other countries. ineffective innovation strategies. 5 Principles for Innovation in Emerging Markets. Paper Boat Creative/Getty Images. Related Video.

Competitive Advantage 11

Competitive Advantage Business Model Technology Marketing 11

Harvard Business Review

JUNE 18, 2018

Daniel Kahneman, the 2002 Nobel prize laureate and psychologist, has said that if he had a magic wand, he’d eliminate it. There was also no way that Apple could have met its tight product timelines, or kept its products shrouded in secrecy until launch, without fierce commitments from its employees.

Stephenson 10

Stephenson Kahneman CEO Commitment 10

Harvard Business Review

SEPTEMBER 19, 2011

It's inspired by the coming together of disparate disciplines including positive psychology, welfare economics, hedonomics, neuroscience, and marketing, For a long time there have been counter-intuitive signs leading Nobel prize winners like Amartya Sen, Jospeh Stigliz and Dan Kahneman, to question the meaning of prosperity.

Company 13

Company Kahneman Long-term Brand 13

Harvard Business Review

FEBRUARY 29, 2012

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

Kahneman 14

Kahneman Tversky Company Innovation 14

Harvard Business Review

DECEMBER 19, 2012

Behavioral economists like Dan Ariely and Nobel laureate economist Daniel Kahneman would say the framing of survey questions reflects a desire to capture what's most important or detect emergent pathologies. The company's Pampers product had failed time and time again to gain any traction in Japan.

Kahneman 9

Kahneman Survey Brand Efficiency 9