Budgeting, Disintermediation and Execution

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Budgeting

Disintermediation

Execution

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

An agency used to act as the executional arm of the marketing department. How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? So, now what?

Marketing

Marketing Brand Advertorial Advertising

Procurement's Best-Priced Deal May Stifle Innovation

Harvard Business Review

DECEMBER 1, 2011

Every single innovation conversation I've had recently with business unit leaders, product managers and/or marketing executives invariably focuses on the importance of partnership and collaboration with their best suppliers and vendors. In other words, innovation occurs when we bypass or disintermediate procurement.

Price

Price Innovation Disintermediation TCO

Leadership Digital

What the Marketing Agency of the Future Will Do Differently

Procurement's Best-Priced Deal May Stifle Innovation

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