Harvard Business Review
MAY 5, 2016
The objective is not to attempt to bribe someone to meet with you, but to deliver something that makes a difference to the recipient. Their highly targeted approach allowed the company to focus on the people who could do them the most good, using a minuscule $30,000 marketing budget to achieve their objectives.
Harvard Business Review
DECEMBER 2, 2016
“The objective was to discuss what areas we each owned to eliminate confusion on budget or deliverables,” she says. She signed up for PR newsletters, downloaded white papers, and researched the PR strategies of other software companies. Whitney had a lot to learn, and she wanted to be seen as a fast learner.
Strategy Driven
DECEMBER 15, 2010
What will happen if you add a channel, trim budget for another or initiate a new contact policy? Within this framework the purpose is to maximize or minimize, as appropriate, the performance metric in the objective by assigning values to the decision variables that satisfy the constraints. Test the optimization model for suitability.
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