Business Development Leadership Market Penetration Marketing 
Harvard Business Review
MAY 1, 2014
They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Study the leadership team. Use social media.
Harvard Business Review
DECEMBER 21, 2011
Your R&D group develops a unique new product. Marketing designs the promotional campaign. The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. Manufacturing produces it. Finance puts the systems in place to track the money coming in.
Expert insights. Personalized for you.
8 
Let's personalize your content