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Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

The proliferation of C-suite roles is an indication of the increasing strategic and operational complexity organizations face. Brad Peters, CEO of Birst, a business intelligence company, raised the issue of incentives and structure with me in an interview at Saleforce.com’s Dreamforce conference.

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Manufacturing Companies Need to Sell Outcomes, Not Products

Harvard Business Review

This question has been top of mind lately among manufacturers aiming to drive profitable growth, triggering a fundamental shift to the way a business operates that increasingly focuses on outcomes. The result, or outcome, is that farmers can manage their operations more efficiently and increase crop yields. Insight Center.

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The Harvard Contest That’s Trying to Improve Health Care Delivery

Harvard Business Review

Is the innovation supported by leadership, management, incentives, and communication?). The four finalists represent a mix of for-profit and not-for-profit organizations, provider- and patient-facing innovations, and clinical and operational solutions. The characteristics of the individuals who do or do not adopt the innovation (e.g.,

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How Investors React When Companies Announce They’re Moving to a SaaS Business Model

Harvard Business Review

But the move to SaaS comes with considerable challenges: Firms will need to change their structure , sales culture, and incentives , and convince existing as well as new customers of the new offering’s value.