CO2

NOVEMBER 17, 2011

When helping clients with strategic plans and business model generation, I encourage them to choose one of three paths. 3) Customer Intimacy – Best Overall Solution. 3) Customer Intimacy – Best Overall Solution. Customer intimacy often gets confused with customer satisfaction.

Customer Intimacy 74

Customer Intimacy Wiersema Strategic Planning Commitment 74

Harvard Business Review

JULY 19, 2017

A key tenet of digital transformation is the understanding that digital strategy no longer plays a supporting role for business strategy. It is given first consideration, which determines other elements of the broader business plan. Internal departments and employees were once seen as the CIO’s customers.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

JUNE 17, 2015

Yet wanting to be closer with customers, and knowing what actual, operational pathways to take in order to achieve this are two very different things. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. The Future of Operations. Insight Center.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

JULY 3, 2015

But these co-creation models produce only one-off physical goods, and none represents a fundamental shift in how these companies create value; they’re peripheral to the core business. By leveraging customer networks and their tangible (e.g. How, then, do firms cultivate these valuable customer networks?

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

FEBRUARY 2, 2018

Their business models benefit from internet connectivity and they enjoy tremendous network effects. But who is likely to assume leadership in creating and capturing economic value in Type 3 products: Digital natives or industry incumbents? Customer intimacy. Ford or Tesla? Rolls Royce or IBM? Not, really.

Industry 8

Industry Software Six Sigma Engineering 8

Six Disciplines

OCTOBER 19, 2011

In a recently released study from IBM , based on face-to-face conversations with more than 1,500 chief executive officers worldwide, “creativity” has been identified as the single most important leadership competency for enterprises seeking a path through this complexity.

Creativity 82

Creativity CEO Customer Intimacy Chief Executive Officer 82