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A Round Up of My Writing in August 2010

QAspire

My Writing at QAspire Blog Excellence: Lessons From Anupam Kher The ‘Invisibles’ in Business Performance Engagement, Leadership and Power of Storytelling Metrics: Are They Mapped With Your Business Objectives? Great posts, Great music!

PPM 109
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3 Ways Marketing Organizations Can Make Data More Actionable - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business Review

To become better data storytellers—who turn insights into action—marketing organizations should follow these three steps: 1. Determining how to organize data and integrate it begins with marketing having a clear understanding of the organization’s business objectives and KPIs.

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What's to Be Learned from Ousted Leaders?

Harvard Business Review

If you don''t want to fail as a university president, 1) always meet your business objectives; 2) communicate clearly; 3) never stop tending to your key constituencies; and 4) be resilient. It''s good storytelling, with pearls of wisdom enclosed in vignettes that make you laugh out loud. Their basic words to the wise?

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

T Brand Studio Aside from partnering with big brand names, they use their authentic journalistic and storytelling approach to create custom content that is as compelling and fascinating as the rest of their journalism. They excel at including visualizations and sound for a more immersive multimedia experience for their clients.

Marketing 105