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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

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Social Media Demystified

N2Growth Blog

Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv. using a dashboard tool like CoTweet or Hootsuite) can all address the "scale" challenges. Best wishes Sir.

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What It Takes to Become a Great Product Manager

Harvard Business Review

A PM with a high EQ has strong relationships within their organization and they have a keen sense of how to navigate both internal and external hurdles to ship a great product. The best PMs know how to push hard on the right priorities, with urgency, but without conveying a sense of panic or stress.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

These aren’t mom and pop operations anymore. We now have entire conferences dedicated to the analytics of our business and our basketball operations. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

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