Career Engineering Marketing Strategy Technology 
In the CEO Afterlife
DECEMBER 7, 2014
Optimists favor ‘ doing more with more ,’ placing bets that higher sales and profits will pay for the added investments in headcount or technologies; we’ve all been there at one time or another. The strategy I’ve grown to love and count on over a 45-year career is do less, better. Sure, there will be a fallout.
Strategy Driven
NOVEMBER 21, 2017
While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. What Is Inbound Marketing? Inbound marketing is a strategy in which a business creates high-quality content to attract potential customers and to build its brand. About the Author.
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Harvard Business Review
DECEMBER 13, 2017
Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Core Competencies. Self-management: Being a PM can be incredibly stressful.
Harvard Business Review
JULY 10, 2012
Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. At one time general managers were at the center of the action.
Harvard Business Review
FEBRUARY 13, 2014
They may be petroleum engineers in an oil company, software engineers in a technology organization, industrial designers in a toy company, or pilots in an airline. In many cases they have deliberately chosen not to pursue a managerial career. These are the highly professional individual contributors.
Harvard Business Review
JULY 16, 2013
For many, a corporate directorship is a career capstone. Directors named industry knowledge, strategy, and financial-audit expertise as their strongest skill sets. And 43% cited technology expertise, HR-talent management, international-global expertise, and succession planning as the skills missing most on their boards.
Strategy Driven
AUGUST 3, 2012
Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. Category 6: Business performance reviews, research, quality management programs, government relations, public policy, community relations and re-engineering.
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