article thumbnail

How to Strengthen Your Reputation as an Employer

Harvard Business Review

For example, McDonald’s has an online FAQ about how the company’s food products are made, while Southwest’s Transfarency initiative aims to give customers a clearer picture of the total fare they will pay, with no unexpected fees. Juj Winn/Getty Images. The combination of weak employee engagement rates globally and the 3.9%

article thumbnail

Stop Treating B2B Customers Like Digital Novices

Harvard Business Review

But the company’s approach to dealing with the hundreds of questions from the 9,000 smaller accounts was less effective, relying on a FAQ section on its webpage — and busy sales people who often simply did not return calls from these customers. Reputation. What should the company have done instead? Wide topic focus.

B2B 8
article thumbnail

What to Do When Your To-Do List Is Holding Up Your Team

Harvard Business Review

Bottlenecking puts your career and reputation at risk and takes a significant emotional toll. Here is a guide/FAQ that might help.” She calmed herself by working on each project a little. Incremental progress on each task made Tara feel “in control.” I couldn’t do your task justice right now.

Team 8