Career How To Mass Marketing Reputation 
Frank Sonnenberg Online
DECEMBER 1, 2020
You begin to sell your luxury products in mass-market retail stores to boost sales. — You build a reputation based on being readily available to your customers. Remember… Your reputation matters. How to Create a Culture of Excellence. Remember… Half the truth is often a whole lie. You can’t run from your shadow.
Harvard Business Review
MARCH 30, 2016
The advantage of hybrids is that they are a half-step that can help their developers manage long and difficult transitions, such as the one between generations of technology or the transition between careers. The challenge of hybrids is that they are only temporary half-steps, and so in retrospect they can look clumsy.
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