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Givers give without expectation of immediate return.

Coaching Tip

Traditionally the thinking has been that employers should appeal to workers’ more obvious forms of self-interest: financial incentives, yes, but also work that is inherently interesting or offers the possibility for career advancement. The law of reciprocity is not what can best be described as "transactional reciprocity." Grant Ph.D.:

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Guidelines for Cultivating Customer Altruism

Harvard Business Review

Here are some guidelines to help keep you on the right side of the social business street. Beware of Inserting Market Norms into Social Situations. That would, of course, have been highly offensive: it would have introduced a market norm into a decidedly social situation. Social Rewards Are More Powerful.

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What Africa's Entrepreneurs Can Teach the World

Harvard Business Review

I am now convinced, though, that the entrepreneurial driver behind talent churn in African labor markets actually yields significant net benefits for African economies. We had explained the talent churn away as a consequence of small, sub-optimal, unscalable businesses that failed to give talented managers a vision of personal career growth.