Coaching Tip

APRIL 1, 2013

Traditionally the thinking has been that employers should appeal to workers’ more obvious forms of self-interest: financial incentives, yes, but also work that is inherently interesting or offers the possibility for career advancement. The law of reciprocity is not what can best be described as "transactional reciprocity." Grant Ph.D.:

Social Capital 139

Social Capital Cialdini Mentor Incentives 139

Harvard Business Review

MAY 3, 2013

Researchers conducted an experiment on getting customers to refer business to the firm, offering three incentives: $10 to refer; an opportunity to pass along a $10 discount to the friend (no reward for the referrer); and a mix of the two ($5 discount for the friend and $5 for the referrer). Social Rewards Are More Powerful. It''s true.

Guidelines 8

Guidelines Banking Discount Open-book 8

Harvard Business Review

MARCH 5, 2012

This is simply because being in a job appears to trigger latent entrepreneurship, and also because there is a more intensive re-investment of social capital to generate financial capital than is customary in the West.

Entrepreneur 16

Entrepreneur Banking Supply Chain Globalization 16