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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

Better insight from customers can drive serious growth in your company, at least according to a recent study by IBM of over 1700 CEOs. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).

CIO 8
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The Dangerous Tension Between CMOs and CIOs

Harvard Business Review

However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. To begin to mend the CMO-CIO relationship, it''s important to understand the source of each side''s frustrations.

CIO 8
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3 Steps To Start A New Career

CEO Insider

Changes are essential for our development, and even though every start may be scary initially, it should finally be welcomed and embraced, even in the cases where you were not the one who decided on this significant change, you need to think about how you can adjust to the new standards. When it comes to […].

Career 52
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A System for Speaking IT Truths to CEOs

Harvard Business Review

I came to understand the reason for a phenomenon I had been aware of for years: Medical-center CIOs who are MDs tend to be much better at stating unpleasant truths about IT systems than nonmedical CIOs. CEOs don't want to hear that. Understand the CEO's perceptions. Was a risk assessment presented? What was the effect?

System 15
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How Senior Executives Stay Passionate About Their Work

Harvard Business Review

When I spoke with John Hass, the CEO of Rosetta Stone, about what his company does, his focus wasn’t just on learning languages. Jim Fowler and Jeff Smith talked about peripheral vision in relation to the chief information officer role (Fowler is currently CIO at General Electric, and Smith was formerly CIO at IBM).

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Why the Entire C-Suite Needs to Use the Same Metrics for Cyber Risk

Harvard Business Review

CEOs must address these disconnects by creating a culture that promotes open communication and transparency about vulnerabilities and collaboration to address the exposures. The chief information security officer (CISO) or chief information officer (CIO) reports the technical vulnerabilities that his or her team has successfully remediated.

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Here’s Why Strategy Chiefs Succeed or Fail

Harvard Business Review

So founder and CEO Tom Stemberg hired John Wilson as head of strategy and chief financial officer. The CEO ended up getting rid of the head of strategy, continuing to use the CIO to provide him with strategic advice, and hiring a strong but relatively junior analyst to provide support to the senior team.