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Turnarounds and the Big Play | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. New vacuum-packing technology drove sales and coffee-roasting advancements cut costs by 15%.

CEO 201
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My #Twitter Transfusion | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. I’m scared of technology. And when I left the corporate world, I figured to live out my golden years without technology. Of course, this transfusion in no way rectifies my technology phobia. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

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Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. There’s unlikely a responsible CEO in America who hasn’t at one time, said, “You know what folks? Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see.

CEO 112
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. © 2011 In the CEO Afterlife. Main menu Home. Leadership. Blah, blah, blah.

Strategy 131
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. CEOs who continually talk about brand assets are often the ones living off the luster of yesteryear’s brand equity. Human Resources.

Brand 168
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Branding the Aspiring Novelist | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. A literary agent would look more favorably at a book on the workings of the human brain from a notable brain researcher than from John Bell. My positioning shtick is my background as a former CEO of a Fortune 500 company. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

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