In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. Human Resources. Why HR and the CEO should be joined at the Hip.

CEO 162

CEO CFO Human Resources Real Estate 162

LDRLB

SEPTEMBER 28, 2011

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. There’s no doubt.

CEO 116

CEO CFO Human Resources Real Estate 116

Harvard Business Review

JULY 25, 2017

“The MROI of social media activity often looks very high if you only count financial resources, but if you look at the human resources required to develop content and respond to consumers’ posts 24/7, the number goes down,” she says. As a result, CFOs and CMOs are often at odds.

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

JULY 14, 2017

In a traditional business, there is little connectivity or co-creation, so the enterprise value is equal to the “mass” of the company — its human resources, financial assets, intellectual property, and physical goods. Human capital. After all, we call the department human resources.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8