Women on Business

DECEMBER 2, 2010

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Harvard Business Review

JULY 27, 2012

The potential customer's VP of finance contacted Bill and asked him to prepare a proposal for a multimillion-dollar initiative. She had a good relationship with the CEO of a medium-sized chemical company and had done a lot of work with the customer over the years. She said the original price was fair, and she couldn't discount it.

Price 14

Price Chemicals Tactics CFO 14

Harvard Business Review

FEBRUARY 24, 2015

The outsiders provide new blood in support functions such as finance, legal, or administration. For example, after its spin-off from International Paper, Arizona Chemical drastically changed its market approach from a drive for volume to margin optimization.

Chemicals 8

Chemicals How To Kahneman Reputation 8

Harvard Business Review

OCTOBER 28, 2014

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. But from the average consumer’s point of view, it can be hard to see Sears’ competitive advantage right now.

Retail 9

Retail Quinn Real Estate Apparel 9