CEO Insider

APRIL 29, 2024

Lorenz shares the history of influencers on the internet – primarily through social media – and how they impact our society. This is embarrassing, but I will admit it: I feel out of touch. This realization happened recently while reading the book Extremely Online by Taylor Lorenz.

Lorenz 109

Lorenz Taylorism Taylor Magazine 109

Strategy Driven

AUGUST 17, 2011

Consider the chief technology officer of a company who is able to influence standards by being on an industry body – the revenue impact of such a thing can be immense. The term rainmaking means an unusual ability to create value through deal-making and personal contacts. But rainmaking is a lot more than just that.

Self-aware 50

Self-aware Engineering Chief Technology Officer Learning-by-Doing 50

Harvard Business Review

AUGUST 28, 2012

Hitachi Data Systems — Be the influencer. Many companies, dipping their toes into social media and Web marketing, try to engage with bloggers who've built up audiences and exert influence over their buying decisions. That's the opportunity many businesses have today, often without realizing it.

How To 12

How To Chief Technology Officer Audience Banking 12