CEO Insider

APRIL 29, 2024

Lorenz shares the history of influencers on the internet – primarily through social media – and how they impact our society. This is embarrassing, but I will admit it: I feel out of touch. This realization happened recently while reading the book Extremely Online by Taylor Lorenz.

Lorenz 111

Lorenz Taylorism Taylor Magazine 111

Strategy Driven

AUGUST 17, 2011

Imagine you are a product manager at Proctor and Gamble or Unilever and are charged with designing a new line of detergents or packaged food. You cannot presume that packaging is simply a matter of clever design that helps your products fly off the shelves of a super market. Sustainability is part of every professional’s job.

Self-aware 50

Self-aware Engineering Chief Technology Officer Learning-by-Doing 50

Harvard Business Review

AUGUST 28, 2012

Hitachi Data Systems — Be the influencer. Many companies, dipping their toes into social media and Web marketing, try to engage with bloggers who've built up audiences and exert influence over their buying decisions. That's the opportunity many businesses have today, often without realizing it.

How To 11

How To Chief Technology Officer Audience Banking 11