Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. Reallocate advertising and marketing dollars to customer experience.

Company 71

Company P&L Bottom-up Advertising 71

Harvard Business Review

SEPTEMBER 27, 2016

Disentangle yourself from the Byzantine bickering of the professional managerial class. Most companies have a professional managerial class that absorbs way too much time and energy and distracts CEOs—and others—from focusing on customers and the front line. Then they go back to selling. ” Total nonsense.

CEO 8

CEO Class Chief Executive Officer Strategy 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 9

P&L Banking Marketing Call Center 9