Strategy Driven

JUNE 15, 2015

Because it’s a bunch of corporate marketing drivel that you don’t believe in, let alone memorize. What you need is a sales mission - a reason to walk in the door with information the customer can use, be memorable about it, and walk out the door with a signed contract and a check. Develop a sales mission statement. The reason?

Mission Statement 50

Mission Statement Seminar Customer Loyalty Competitive Advantage 50

Strategy Driven

APRIL 1, 2013

You couldn’t wait to get to their class, and you hung on their every word. You get a slide deck form marketing, that’s both boring and repetitive – WITH NOT ONE WORD ON HOW TO COMMUNICATE YOUR MESSAGE. Sometimes the most brilliant ones were the worst communicators – and as a result, left you short of both education and inspiration.

Customer Loyalty 50

Customer Loyalty Skills Seminar Books 50

Strategy Driven

APRIL 2, 2012

Positive attitude, followed by the five parts of belief, and classes on achievement and listening. Educate employees to make them better people BEFORE you throw them into the market. How to market yourself so that others will call you first. Personal development skills. Attitude comes before sales success. Communication skills.

Education 50

Education Training ROI Loyalty 50

Harvard Business Review

MAY 17, 2017

Southwest’s innovation was to focus on low fares with one-class cabins, homogenous fleets, and point-to-point routes. Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. ” Other carriers fly airplanes that carry people.

Airlines 14

Airlines Strategy Business Model Metrics 14

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. Reallocate advertising and marketing dollars to customer experience.

Company 70

Company P&L Bottom-up Advertising 70

Harvard Business Review

SEPTEMBER 19, 2017

For every “shared value” example of an energy-saving initiative that reduces operational costs, or of a social investment that enhances customer loyalty, one can find a less comfortable result. It can cost more to ensure better labor standards in a supply chain, or to meet environmental standards.

Ethics 14

Ethics Short-term Long-term Supply Chain 14

Harvard Business Review

SEPTEMBER 27, 2016

Disentangle yourself from the Byzantine bickering of the professional managerial class. Most companies have a professional managerial class that absorbs way too much time and energy and distracts CEOs—and others—from focusing on customers and the front line. Then they go back to selling. ” Total nonsense.

CEO 8

CEO Class Chief Executive Officer Strategy 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 10

P&L Banking Marketing Call Center 10

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. He could have attributed their success to more advanced technology, better marketing, or thinking differently. John Jantsch of Duct Tape Marketing. Bell, Customer Loyalty Consultant and author at [link]. Keep moving!

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

MARCH 14, 2016

Every day they make a conscious choice to be world-class at the few extraordinary capabilities that make it possible to deliver a better product or service to customers. Great founders focus ruthlessly on these capabilities — and they accept that they cannot be world-class at everything, only the things that truly matter.

Company 8

Company Hotels Supply Chain Long-term 8