Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. Reallocate advertising and marketing dollars to customer experience.

Company 77

Company P&L Bottom-up Advertising 77

Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” 9) Customer and market focus. Happy employees make your customers happy.

Newsletter 165

Newsletter Insurance Class Workshop 165

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 8

P&L Banking Marketing Call Center 8