Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. The Zappos vision statement is, “Delivering happiness to our customers, vendors and employees.” Limited to five people per class. July Class: FULL. Class dates: July 20-21.

Newsletter 165

Newsletter Insurance Class Workshop 165

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. Reallocate advertising and marketing dollars to customer experience.

Company 70

Company P&L Bottom-up Advertising 70

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. If you don’t have a world-class marketing enterprise, your solutions won’t meet the market.”.

P&L 11

P&L Banking Marketing Call Center 11