Strategy Driven

JUNE 15, 2015

If you spent as much time studying how to get your voicemail messages returned, as you did watching some stupid television show, in a year you could be a world-class expert giving seminars for high fees on how to get your voicemail returned. The example I most often give is watching TV news programs, or watching television dramas.

Mission Statement 50

Mission Statement Seminar Customer Loyalty Competitive Advantage 50

Strategy Driven

APRIL 1, 2013

You couldn’t wait to get to their class, and you hung on their every word. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

Customer Loyalty 50

Customer Loyalty Skills Seminar Books 50

Strategy Driven

JANUARY 20, 2014

Companies like Amazon, Zappos, and Apple have marched to the head of the class by innovating BEFORE the market did, and they set the standard for others to follow. Companies like Yellow Pages, Blackberry, and AOL have buried themselves by not advancing soon enough. Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Strategy Driven

JUNE 18, 2012

Signing for them, writing your name and grade in them, putting them in your book bag, and then dragging them back and forth to class, to home, and back to school all year. ‘Issuing books’ was a major part of the day. Not to mention losing them and dropping them in a puddle of water.). Reprinted with permission from Jeffrey H.

Download 50

Download Customer Loyalty Marketing Seminar 50

Strategy Driven

APRIL 2, 2012

Positive attitude, followed by the five parts of belief, and classes on achievement and listening. Personal development skills. Attitude comes before sales success. Educate employees to make them better people BEFORE you throw them into the market. Communication skills. How to speak and how to write are at the fulcrum of sales success.

Education 50

Education Training ROI Loyalty 50

Michael Lee Stallard

MAY 11, 2014

SoulCycle hires friendly, enthusiastic, high-energy employees who reach out and connect with people attending their 45-minute stationary bike workout classes. Envious of SoulCycle’s growth and avid customer loyalty, jealous competitors describe it as a cult. Cutler and Rice are quick to respond that it’s a fitness community.

Competitive Advantage 366

Competitive Advantage Power Customer Loyalty Participative 366

Harvard Business Review

SEPTEMBER 19, 2017

For every “shared value” example of an energy-saving initiative that reduces operational costs, or of a social investment that enhances customer loyalty, one can find a less comfortable result. It can cost more to ensure better labor standards in a supply chain, or to meet environmental standards.

Ethics 14

Ethics Short-term Long-term Supply Chain 14

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. Reallocate advertising and marketing dollars to customer experience.

Company 72

Company P&L Bottom-up Advertising 72

Harvard Business Review

MAY 17, 2017

Southwest’s innovation was to focus on low fares with one-class cabins, homogenous fleets, and point-to-point routes. As a result, JetBlue is a regular winner of the “Best Places to Work” award, leads the industry in customer loyalty, and is consistently profitable.

Airlines 14

Airlines Strategy Business Model Metrics 14

Harvard Business Review

SEPTEMBER 27, 2016

Disentangle yourself from the Byzantine bickering of the professional managerial class. Most companies have a professional managerial class that absorbs way too much time and energy and distracts CEOs—and others—from focusing on customers and the front line. “The CEO must rise above the details of the business.”

CEO 8

CEO Class Chief Executive Officer Strategy 8

N2Growth Blog

JULY 19, 2011

When I was in school economics professors would lecture on using supply and demand drivers to create a business advantage, business professors would evangelize the strengths of the recurring value and stability of consumable products, marketing professors would espouse the benefits of customer loyalty and relationship marketing, but nowhere do I recall (..)

Marketing 310

Marketing Tactics Brand Ethics 310

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. If you don’t have a world-class marketing enterprise, your solutions won’t meet the market.”.

P&L 11

P&L Banking Marketing Call Center 11

Joseph Lalonde

MARCH 14, 2018

So I would first encourage anyone to be crystal clear about what they are – or can become – world-class at. Bell, Customer Loyalty Consultant and author at [link]. I am passionate about working out as well–typically will cycle 70 miles per week and also do spin classes, yoga, and light weights.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

MARCH 14, 2016

Every day they make a conscious choice to be world-class at the few extraordinary capabilities that make it possible to deliver a better product or service to customers. Great founders focus ruthlessly on these capabilities — and they accept that they cannot be world-class at everything, only the things that truly matter.

Company 8

Company Hotels Supply Chain Long-term 8