Tanveer Naseer

MARCH 8, 2016

Look no farther than your smart phone and you will see what your customers really want today! They seek, and have come to expect, companies will make their lives easier and provide technological solutions that enable them to do business with you “on their terms” and in the context of their busy lives. So what is “wow” or “delight?”

Customer Loyalty 100

Customer Loyalty Loyalty Brand Technology 100

Strategy Driven

APRIL 9, 2012

HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. Amazon now has total market dominance based on leadership, vision, and technological excellence. Create a first-class, well tagged with key words, business page on Facebook, LinkedIn, and Twitter.

ROI 66

ROI Media Customer Loyalty Webinar 66

Strategy Driven

JANUARY 20, 2014

LESSON: Don’t stay attached to old technology or products even though they have brought success and profit in the past. Companies like Amazon, Zappos, and Apple have marched to the head of the class by innovating BEFORE the market did, and they set the standard for others to follow. Reprinted with permission from Jeffrey H.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Harvard Business Review

MAY 17, 2017

Southwest’s innovation was to focus on low fares with one-class cabins, homogenous fleets, and point-to-point routes. As a result, JetBlue is a regular winner of the “Best Places to Work” award, leads the industry in customer loyalty, and is consistently profitable. But the Model S gets faster and better.”

Airlines 14

Airlines Strategy Business Model Metrics 14

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. Reallocate advertising and marketing dollars to customer experience.

Company 70

Company P&L Bottom-up Advertising 70

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle.

P&L 11

P&L Banking Marketing Call Center 11

Joseph Lalonde

MARCH 14, 2018

He could have attributed their success to more advanced technology, better marketing, or thinking differently. So I would first encourage anyone to be crystal clear about what they are – or can become – world-class at. Bell, Customer Loyalty Consultant and author at [link]. his response was very telling.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316