Remove Class Remove Customer Loyalty Remove Innovation Remove Technology
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Strategy Driven

LESSON: Don’t stay attached to old technology or products even though they have brought success and profit in the past. Companies like Amazon, Zappos, and Apple have marched to the head of the class by innovating BEFORE the market did, and they set the standard for others to follow. Reprinted with permission from Jeffrey H.

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To Change Your Strategy, First Change How You Think

Harvard Business Review

Southwest’s innovation was to focus on low fares with one-class cabins, homogenous fleets, and point-to-point routes. As a result, JetBlue is a regular winner of the “Best Places to Work” award, leads the industry in customer loyalty, and is consistently profitable. ” Related Video.

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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle.

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

He could have attributed their success to more advanced technology, better marketing, or thinking differently. So I would first encourage anyone to be crystal clear about what they are – or can become – world-class at. Bell, Customer Loyalty Consultant and author at [link]. his response was very telling.