Harvard Business Review
JULY 31, 2015
In my work in competitive intelligence I have met many managers and executives who made major decisions involving billions of dollars of commitments with only scant attention to the likely reaction of competitors, the effect of potential disruptors, new approaches offered by startups and the impact of long-term industry trends.
Harvard Business Review
NOVEMBER 26, 2013
That competitive intelligence can not only help individual salespeople become more effective, it can also help your company make better strategic decisions. They might expect the salesperson who receives it to offer better terms, for example, or to provide greater levels of effort and commitment.
Harvard Business Review
MAY 1, 2014
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. Start by creating a competitive intel repository and committing to its maintenance. To make this data useful, designate someone at the company to take control of competitive intelligence.
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