In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.

Trout 249

Trout Reis Sports Brand 249

Lead on Purpose

OCTOBER 23, 2009

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. They also need to trust that the team members will do what they have committed to do. Followers trust it’s the right direction.

Succession 154

Succession Covey Trout Godin 154

Miles Anthony Smith

AUGUST 7, 2018

Personal learner (a commitment to lifelong growth in cultivating your strengths and passions and having the courage to have honest conversations and take necessary actions about transforming your weaknesses) is the #1 leadership competency a person must possess to learn to succeed over the course of their personal and professional life.

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102