First Friday Book Synopsis

FEBRUARY 1, 2012

How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What People Love Before They Know They Want It.

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First Friday Book Synopsis

SEPTEMBER 10, 2011

Written by Adrian Slywotzky with Karl Weber. On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. In my opinion, it is one of the most valuable and will, over time, become one of the most I influential business books ever written. It takes [.].

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First Friday Book Synopsis

MAY 17, 2011

Slywotzky and David J. The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits Adrian J. Morrison with Bob Andelman Crown Business (2003) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky.

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First Friday Book Synopsis

JANUARY 29, 2012

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers now have much more information — and thus have much more control – during the [.].

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