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Consensus

Direct Marketing

Businesses Can No Longer Avoid Becoming Political

Harvard Business Review

APRIL 19, 2017

In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. This shift is undermining the liberal “Washington Consensus” that has guided policy making since the 1990s. Donald Trump won the U.S.

Politics

Politics Supply Chain Offshoring Globalization

Harper Lee and Dr. Seuss Won’t Save Publishing

Harvard Business Review

JULY 24, 2015

Though exact numbers are hard to come by, there’s a clear consensus that following the economic shocks of 2008, advances paid to writers are declining —in some cases precipitously. Build their own brand and audience. Harvard Business Review Press , which published my first book, Reinventing You , is a notable exception.)

Short-term

Short-term Long-term Audience Brand

Businesses Can No Longer Avoid Becoming Political

Harper Lee and Dr. Seuss Won’t Save Publishing

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