Strategy Driven

DECEMBER 17, 2015

Sales could easily become a spiritual practice, bring in far more revenue, and make sellers Servant Leaders. We can continue to wait to make a sale, or become a true Servant Leader and lead our buyers through these decision points. This content is intended for personal and non-commercial use only.

Servant Leader 50

Servant Leader Influence Incentives System 50

Strategy Driven

OCTOBER 13, 2016

marketing avenues were limited, as was advertising (Sears Catalogue, Life Magazine, The Farmer’s Almanac, the local paper or general store). Following acceptable marketing criteria of the era – words and phrases that are in vogue, graphics and colors that are deemed ‘what everyone is doing’ – it’s hard to be unique. Differentiation?

Servant Leader 50

Servant Leader Globalization Transportation System 50

Strategy Driven

APRIL 14, 2016

Cognitive Dissonance: When the content we share – words, questions, information, education, advice, written material – goes against someone’s (conscious or unconscious) personal beliefs and system of Self, we cause Cognitive Dissonance and resistance regardless of the efficacy of the information. often fall on deaf ears.

Skills 50

Skills Resistance Self-aware System 50

Strategy Driven

NOVEMBER 24, 2016

Not only does this broaden the range of successful results, but it enables quicker decisions and buy-in – not to mentiontruly offer a Servant Leader, win/win communication. no bias) and Servant Leadership. Listen for systems, not content. This content is intended for personal and non-commercial use only.

Resistance 50

Resistance System Servant Leader Banking 50

Strategy Driven

APRIL 7, 2016

In 1979 I became Rookie (stockbroker) of the Year at Merrill Lynch with 210 accounts (the market was 777). Marketers currently use the term Buyer Persona to denote ‘influencers’ who will enable a sale. This ignores most of the early decisions buyers make and keeps marketing from entering effectively much earlier.

Definition 50

Definition Consensus Influence Resistance 50

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Strategy Driven

SEPTEMBER 1, 2016

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5% – of those they reach, and marketers and social end up closing even less.

Content 52

Content Marketing Servant Leader Consensus 52