Six Strategy Insights RIM's New CEO Can Use
Harvard Business Review
JANUARY 23, 2012
Heins, the new CEO of Research in Motion (RIM), has been plucked from the company's relatively obscure COO position to fill the giant shoes of two longtime co-CEOs as they depart at the behest of angry investors. Apple changed the nature of a smartphone from a corporate to a consumer device, and RIM has failed to reinvent itself accordingly.
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