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What’s the Endgame for Social Media?

Harvard Business Review

To tap into social business’ greater value, it will take more than launching a few corporate accounts on Facebook, LinkedIn, and Twitter (represented by the 42% above). The first wave of social business was all about employee collaboration, giving rise to products like Yammer, Jive, and Salesforce Chatter.

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Corporations Weren’t Designed to Run on Code

Harvard Business Review

While per capita labor productivity is steadily improving, the core performance of the corporations themselves has been deteriorating for decades. And if corporations convert too many assets from the working and business economies into pure capital, then the whole system seizes up for lack of fuel.

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25 Years Ago I Coined the Phrase ?Triple Bottom Line.? Here?s Why It?s Time to Rethink It.

Harvard Business Review

If an industrial product like a car fails the manufacturer pulls it back, tests it and, if necessary, re-equips it. Still, market research suggests that future markets for its products and services could be huge — with the U.N. But the TBL wasn’t designed to be just an accounting tool. David Aubrey/Getty Images.

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