Cost of Capital and Customer Loyalty

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Cost of Capital

Customer Loyalty

A Refresher on Marketing ROI

Harvard Business Review

JULY 25, 2017

Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments. “But sometimes, the incremental financial value attributable to marketing derives from its ability to increase customer loyalty and reduce customer churn.

ROI

ROI Marketing Marketing Mix Short-term

The Comprehensive Business Case for Sustainability

Harvard Business Review

OCTOBER 21, 2016

Building Customer Loyalty. Some 62.4% of investors are concerned about the risk of stranded assets (i.e. assets that lose value prematurely due to environmental, social, or other external factors) and over one-third of respondents reported cutting their holdings of a company in the past year because of this risk.

Supply Chain

Supply Chain Price Loyalty Efficiency

Leadership Digital

A Refresher on Marketing ROI

The Comprehensive Business Case for Sustainability

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