Strategy Driven

NOVEMBER 9, 2022

Sales pros need to work with the buying team, and perhaps their finance staff, in computing a positive return on investment (ROI) that is substantially beyond a beak-even. Also, it may be helpful if you can provide financing solutions to the buyer. Sales pros still need to excel at: business development (generating leads).

Dunning 95

Dunning Supply Chain CPA Compliance 95

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. By using influencer marketing, good people, and top-notch writers, they always strive to be one step ahead of the competition.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 30, 2015

We have developed a framework to help boards make decisions concerning corporate political spending — decisions that are informed; consistent with company strategies, policies, and values; and that mitigate risks as much as possible. ” Yet the freedom bestowed on corporations by Citizens United comes with serious risk. .”

Politics 8

Politics Committee CPA Policies 8