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The New World Of Enterprise Sales

Strategy Driven

Sales managers need to do a much better job at onboarding and coaching in this new environment. Be sure to work with the buying team to prepare a presentation that proves the value of your product or solution to their executive management. Also, it may be helpful if you can provide financing solutions to the buyer.

Dunning 95
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. By using influencer marketing, good people, and top-notch writers, they always strive to be one step ahead of the competition.

Marketing 105
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A Board Member’s Guide to Corporate Political Spending

Harvard Business Review

Supreme Court Justice John Paul Stevens wrote in the Citizens United campaign finance decision that “Business corporations must engage the political process in instrumental terms if they are to maximize shareholder value.” ” Yet the freedom bestowed on corporations by Citizens United comes with serious risk. .”