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8 Certifications Worth Pursuing in 2024

Strategy Driven

Certified Public Accountant (CPA) Undoubtedly one of the most recognized and respected certifications in the accounting realm, the CPA designation is a hallmark of expertise and integrity. CMAs often become instrumental in strategic planning, helping organizations achieve their goals by providing valuable financial insights.

CPA 101
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How Companies Can Take a Stand Against Bribery

Harvard Business Review

Business needs to play a more powerful role in supporting responsible practices throughout every aspect of their operations. Companies usually manage bribery and corruption risk through a mix of internal processes, certification requirements, and basic good practices throughout their operations — including with suppliers and vendors.

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How I Learned the Hard Way That Aging Technology Is Expensive

Harvard Business Review

Then the family's CFO, my wife, who also happens to be a CPA, demanded to know their TCO. cost of improving the operating systems; unfortunately, the new OS could not be loaded from the internal CD drive and required an external DVD player, which cost $120. I figured these computers couldn't possibly depreciate much further.

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The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

Strategic intent takes the long view: the act of such intent is to operate from the future backward, disregarding the resource scarcity of the present. As an idea, strategic intent is about setting a bold and ambitious goal, out of all proportion to a firm's current resources and capabilities.

Goal 9
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. But if you dig in, you will develop an inbound marketing system that reaps rewards as your targeted buyers will begin to come to you on their own. No answer) 56.

Marketing 105
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Who Rules the Web Now?

Harvard Business Review

Adding a profile on Facebook has little to no impact on Facebook's operating costs. The login systems for Facebook and iTunes give Facebook and Apple the ability to influence users through ad services downstream. The extra search on Google, essentially, is immaterial to Google's economics. More usage funds more infrastructure.

CPA 15