Harvard Business Review

APRIL 18, 2013

retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. Collaboration Marketing Operations'

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

MARCH 28, 2013

There, he introduced the contrasting notions of "infrastructure" and "proprietary" technologies. An infrastructure technology diffuses throughout the economy in support of numerous industries and, in time, becomes available to all. It is difficult to sustain a competitive advantage via infrastructure technologies.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Customers cannot be coerced into co-creating. Five steps to co-creation.

CRM 8

CRM Brand Business Model Intangible Assets 8