Harvard Business Review

JULY 19, 2017

Without building on the basis of a digital operating model, there is no way to ensure alignment among a company’s digital initiatives. Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. Mastering big data.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

SEPTEMBER 23, 2016

Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. Online security and customer intimacy go hand in hand. And this customer intimacy can be leveraged to protect your customers.

Marketing 8

Marketing Customer Intimacy CIO Technology 8

Harvard Business Review

JUNE 17, 2015

We have shifted from a competitive landscape in which companies are more exclusively focused on external forces affecting their industries and sectors, to one that has become significantly more customer-centric. The clients don’t have to own or maintain the technology. The Future of Operations. Insight Center.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Newly appointed CEO Lou Gerstner logged thousands of hours visiting customers, industry experts and analysts.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

FEBRUARY 2, 2018

Customer intimacy. Industrial giants have well-established brands, built strong customer relationships, and signed long-term service contracts. They’ve won the customer’s trust, which is why customers are willing to share data. The Challenges for Industrial Giants. Not, really.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

APRIL 18, 2013

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. But enhanced marketing capability, by itself, is not sufficient for gaining maximum customer intimacy.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

MARCH 28, 2013

There, he introduced the contrasting notions of "infrastructure" and "proprietary" technologies. An infrastructure technology diffuses throughout the economy in support of numerous industries and, in time, becomes available to all. It is difficult to sustain a competitive advantage via infrastructure technologies.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8